Final tweak up for the Giro

Minale Tattersfield was commissioned to roll-out the entire branding for the Giro del Trentino, the prestigious four day stage race and precursor to the world famous Giro d'Italia, which for professional cyclists is the second most prominent race in the world, behind the Tours de France.

Press photo courtesy of Gian Mattia D'Alberto, RCS Sport

Bere bene

Verona hosts one of the world’s largest wine fairs and each year it seems to grow more illustrious. The 46th edition of the International Wine and Spirits exhibition was no exception.

Our contribution to Vinitaly was particularly distinguished this year with a wider portfolio of wine  projects than ever before.

From a sporting chance to bid winners

Minale Tattersfield welcomes the recent announcement made by the International University Sports Federation (FISU) that the Italian province of Trentino will be the new host of the 2013 Winter Universiade, the international student winter games.

A celebration of British design

This evening, it is a privilege to be invited to a sneak preview of the V&A's upcoming exhibition to celebrate the best of British design and art, and not least to be associated with the burgeoning period of British design culture, innovation and creativity.

New beginning under Forte Oil

In 1996, prior to undertaking some branding work for So energy, I was observing how petroleum brands in Sub-Saharan Africa were marketing themselves, and it occurred to me how African Petroleum brazenly applied the typographic style of the Raymond Loewy's BP emblem. Recalling its erstwhile parent identity was intentional of course as African Petroleum was previously part of the BP family, BP of Nigeria Ltd as it was formerly known from 1964 until 1974.

What are you driving at Parallel?

The Ukranian filling station operator Parallel, one of the country's major fuel retailers, is steering an unconventional course with this online marketing campaign. Sitting on a blank background (or invisible car seat) the seductive gaze leaves you thinking: "What is Parallel's real point?"

Sungai Perak rest service area, Malaysia

During my tour of venacular Malay architecture, I made a point of stopping off at Sungai Perak's Rest and Service Area. The highway rest stop, under licence from Petronas, is located on the North-South Expressway (NSE) Northern Route (E1) – a 772 kilometre stretch linking Kuala Lumpur to Bangkok and the longest expressway in Malaysia.