Some big ideas just keep on getting bigger

In July 2008 we were asked by Harlequins Rugby Club to create a brand for what would be the biggest event in their calendar.

Their idea back then was to stage a match just after Boxing Day which would take place at the country’s largest rugby stadium, Twickenham. Instead of their usual crowd of 13,000 at their home ground they would have to attract a crowd of 50,000. (Twickenham actually holds over 80,000 but due to the lack of public transport over Christmas they were not allowed to sell more than 50,000 tickets).

So the challenge was to put together a campaign that would sell four times more tickets than was usual for a club match.

A look into our archives

On the 8th of November 2010 we were pleasantly surprised to read on Design Week a letter from Patrick Argent about why are clients choosing to change their identities from identities that were loaded with meaning and personality to ones that appear anonymous and lacking in any creativity.

As examples that showed creativity, with layers of meaning and a strong idea behind them where three identities, of which two where ours, The Royal Armouries Museum and The London Transport Museum. The third identity mentioned was The National Grid by John McConnell.

This article tempted us to a bit of nostalgia (typically a bad word with us) and we took a look at our archives to remind ourselves of these two identities we had created during the 1990s.